Born This Way.

Lady Gaga and Zynga partnered to release Gaga’s album, Born this Way, within Farmville. This campaign highlighted the unlikely synergy between Gaga and her little monsters and all the farmers in Farmville by revealing both are founded on creativity and self-expression.

Brand Partner:
Zynga

Scope:
Strategy
Creative
Writing
Design

Collective:
Seth Gordon/
Community Films