Love Every
Second.

The World Cup is a massive opportunity. It offers an attentive, obsessive audience of die-hard fans in parts of the globe where Twitter has the most room to grow. With this film, we introduced features tailored to the Cup, including two hashtags to follow the matches and a re-introduced "hashflag" -- an ability for users to display tiny emblems of the teams with three letters.

Brand Partner:
Twitter

Scope:
Strategy
Creative

Collective:
Radical Media
GSP Digital