The Light Beer
For All Y’all.

Real Ale took light beer to a place it had never been, the craft beer aisle thus uniting people, instead of dividing…imagine that. We called it 'The Light Beer for All Y’all'. Because it is for all y’all who like light beer and care about where it’s made, how it’s brewed, what goes into it, and the hard-working local Texans who bring it to you. And to spread that message, we reached out to everyday non-influencer Texans across the state to help us do it. 

Brand Partner:
Real Ale
Brewing Company

Scope:
Strategy
Creative
Production

Collective:
Offspring Agency
Big Sky Brand Strategy
Rough House
XMedia