50 Years of Keeping
your Butt from Freezing.
The first TNF store was in North Beach in 1966. To mark the significance of the event and to celebrate our community, we created something to distribute socially to our followers - for them to share - a stop motion film showing the progression of innovation TNF has put into their equipment. The post was one with the highest engagement of the year.
Brand Partner:
North Face
Collective:
Ian Padgham
Scope:
Strategy
Creative