Shareable
Sweetness.
Juicy Fruit asked us to come up with a digital idea that would embody their “indescribable sweetness.” In turn, we created Serenading Unicorn – a loveable mascot with a golden voice, who instantly became a sweet sensation. We collaborated with Jim Henson’s studio to craft our mythical creature and bring him to life.
We allowed users to pick a song, customize it with a friend’s name, and send a relevant and hilarious serenade via Facebook, Twitter or email.
Brand Partner:
Juicy Fruit
Scope:
Strategy
Creative
Production
Recognition:
London International Award
Facebook Studio Award