Bank Like The Earth Depends On It.

Banks take $.90 of every $1 a consumer puts into their accounts and they invest it. BOTW doesn't invest in coal energy, arctic drilling, palm oil from the Rain Forest or tobacco. This ensures that consumers are making a difference with where they bank. Bank of the West was looking to cross sell their financial service products to their customer base while also promoting their brand to prospects. PiC developed a cohesive in-branch print campaign promoting numerous products like a HELOC, Mortgage Refinance and Credit Cards.

Brand Partner:
Bank of the West

Scope:
Creative

Collective:
Partners in Crime