Luxury.
Progressed.

Audi was looking to reboot their brand in the USA. While BMW, Mercedes and Lexus were all having massive success Audi lagged far behind. We helped develop a multi channel campaign that included TV, digital, social, OOH and print. Our work appeared on the biggest stages including the Super Bowl, Olympics, Oscars, Emmy's and NFL Playoffs.  Audi went from a tier 2 luxury auto brand to tier one and has become the leading progressive luxury car brand.

Brand Partner:
Audi

Scope:
Creative
Strategy

Collective:
MJZ
Arts and Sciences
Park Pictures

Results:
Went from #8 in luxury car consideration to #1

US sales increased 2x within 5 years.